The working method: pull 10 to 15 core terms from the posting (tools, certifications, skills, regional markers like "GCC experience"), and work them naturally into your summary, skills section, and achievement bullets. Write both forms of abbreviated terms: "Project Management Professional (PMP)". What does not work: keyword walls, white text (systems normalize formatting and recruiters see it in the profile view), and synonyms you assume are equivalent. Tailoring per posting is the whole game, which is what Yalliq''s tailor automates.
Keyword Matching
Keyword matching is how recruiters and ranking algorithms find candidates inside an ATS: literal string searches against parsed CVs. "Digital marketing" does not match "online marketing," which is why mirroring the job posting's exact vocabulary, including abbreviations and their expansions, decides whether you appear in results.
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Adil Dahmani
Adil Dahmani is the founder of Yalliq, the AI career copilot for Arabic-speaking professionals across MENA.